Why is Media important? Would we survive without it?

In today's society, Media has become an everyday cultural thing. It is always there in forms of newspapers, television, advertisements, magazines and in the many ever-growing forms of the Internet. It is almost impossible to ignore as the technology that we are surrounded by grows and becomes more advance and easier to use and carry around everywhere we go.

But we study the Media to investigate what attracts different people to the content of Media and how it effects them. Through these studies we can find the age groups of the viewers, their cultural background, what working class they are in etc.

Also through studying the Media we can look at who creates these many different types of content in the Media and who they plan to specifically target. We can find what attracts certain audiences and why they are so attracted to that form of Media and what use it has to the target audience. For example it could be just for social interaction, sitting and watching television with friends or family, or having something to talk about in day to day lives. We can see how audiences get attached to certain Media as if forming a relationship with the content. There is so much we can learn through studying Media and this helps when working on our own pieces to see what we can possible do with Media and how we can improve.

Another thing about social Media is that it can be very addictive. For example, Facebook is commonly used and most people can not stop using it and it has become as important to them like food and drink. They will constantly check if they have any notifications, inbox messages...or simply be addicted to the many games available on Facebook. It can be like this with other social networks too. But Media has been a part of people's lives for many years, it has become almost a necessity. Internet seems to be the most important to many people's lives. Business' can revolve around the Internet use, information is found on the Internet about pretty much everything and it is a great form of entertainment. Television is also a form of entertainment that even parents enjoy to keep the children quiet. Plus, there are so many forms of gaming that a lot of age range of people use and so many platforms such as Xbox, Wii, Play Station etc etc. These platforms also grow and become newer and better...and more expensive.

So, What would happen if they all just disapeared?

Could we as humanity survive? Without the knowledge of the Internet, the joys of gaming and television, social networking sites....all these disappear and I personally think that we would not be able to handle it. Maybe in some countries where they had little Media use to start with, maybe they will be o.k. But In the UK, America and countries with major Media use...will we survive? Will we be able to live on and get used to having none of these luxuries? Will it be better for us if we lived life like back in the old days?